Abstract: This TI’s Anti-Corruption Helpdesk Answer provides an overview of recent debates regarding the effectiveness of anti-corruption awareness raising campaigns. While experimental studies indicate that simply highlighting the pervasiveness or immorality of corruption does not effectively lead to a change in behaviour or attitudes or even backfires, there is promise in approaches that emphasise progress in anti-corruption, the relevance of corruption in everyday life and citizens’ strong condemnation of it. Highlighted best practices suggest the special importance of three factors: focusing on positive examples, using engaging formats and tailoring content to specific cultural contexts.
Author: Yusuke Ishikawa, External Contributor to Anti-Corruption Helpdesk, Transparency International
URL: https://www.researchgate.net/publication/380297393_Anti-corruption_awareness_raising_Effective_messaging_and_best_practices_U4_Helpdesk_Answer_202421